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Through the 1950s and 1960s, George Lay expanded his sign painting business to include highway billboards across Kansas. At the time, highways had two narrow lanes, speed limits were reasonable and customary, and the Chevy V-8 was the hot car. George Lays billboards proved a great way to advertise to people on the go. As America became more and more a nation of commuters and travelers, billboards grew to become a dynamic, cost-effective method of communicating to these individuals, and remain just as effective today.
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